Play of the Week #5
By Marcello Vecchio
Teamwork in times of Distress
As we enter the 1-year anniversary of the beginning of lockdowns in Ontario, there has been an opportunity to reflect on what strategies have allowed food retail and hospitality businesses to stay afloat and continue offering services to their community. One of the most encouraging strategies was the spirit of collaboration between businesses. FRESHER has documented several examples of how local vendors have been teaming up to sell or promote each other’s products to their individual customer base. Although not a new concept, the importance of these collaborations has been showcased during the past 12 months.
One simple partnership took place in London, where a local formalwear seller offered a discount of up to $250 on suit purchases when a receipt from any downtown restaurant was shown. An owner of a downtown restaurant said that this example was one of many that he had noticed. During these times, many businesses have chosen to work together instead of trying to survive alone. He also noted that many of his customers specifically requested receipts to take advantage of this promotion.
Another example of collaboration was in Thunder Bay, where local sports bars have coordinated their beer deliveries together so they can cut back on costs and still provide consumers with the specialized beers they enjoy. Additionally, Sleeping Giant Brewery Company in Thunder Bay promoted their yearly “Craft Cares” promotion, which donated $0.50 from every product sold to local organizations, among them being local restaurants which they credit as part of the success of their brand.
These are just a few examples of the resiliency through collaboration at the business level offering mutual benefit and success for all parties involved. COVID-19 has clearly showed us that mitigating the impacts of the pandemic, whether it be health or economic, is an all-hands-on deck issue.
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